We are thrilled to unveil an unprecedented addition to this year's CaseKey 2024 Case Competition that promises to elevate your experience to new heights! We are proud to announce the integration of a bespoke Case Solving Training Program led by none other than Dr. Pieter Verhallen, a distinguished international expert in marketing and consumer behavior.

Here's what you need to know:

🎓 Exclusive Training Program: Dr. Pieter Verhallen, a renowned professor at Poole College of Management, North Carolina State University, will conduct a comprehensive 2-month training program exclusively for CaseKey participants. Drawing from his rich expertise spanning various domains, including entrepreneurship, marketing, and consumer behavior, Dr. Verhallen will equip you with invaluable insights and strategies to tackle real-world business cases with confidence and finesse.

🗓️ Dates: The training program will commence in June and run through July 2024, ensuring ample time for participants to delve deep into the intricacies of case analysis under the mentorship of Dr. Verhallen.

🏅 Micro Case Competition: As the culmination of the training program, a one-of-a-kind Micro Case Competition will be held, offering participants the opportunity to put their newfound skills to the test. Dr. Pieter Verhallen will preside over the esteemed jury, providing expert evaluation and invaluable feedback to each participant.

💡 About Dr. Pieter Verhallen: With a remarkable background encompassing psychology, life sciences, entrepreneurship, and marketing, Dr. Verhallen brings a wealth of knowledge and practical experience. His illustrious career has seen him affiliated with esteemed institutions worldwide, and his research and teachings have profoundly impacted academic and corporate spheres.

🌐 Global Perspective: Dr. Verhallen's extensive international experience, having conducted business and research in over 75 countries, ensures that participants gain a global perspective on case-solving and consumer behavior.

Integrating Dr. Pieter Verhallen's expertise into the CaseKey 2024 Case Competition represents a unique opportunity for participants to sharpen their analytical skills, broaden their horizons, and ultimately, emerge as formidable contenders in business case competitions.

Are you ready to unlock your potential? Apply today and join a competition that transforms your analytical skills, stretches your creativity, and could be the key to your future success. If you are also interested in joining CaseKey and participating in the 2024 event, visit our official CaseKey 2024 website, select your applicant category, and complete the corresponding application form by the deadline of March 31, 2024.